There are plenty of suggestions about the phrase’s origins. Perhaps it’s from Dante’s epic poem The Inferno: "we are they who painted the world scarlet with sins." Or it could be a reference to drinking alcohol – and how people’s faces redden when drunk. Many early mentions are from the Wild West when intoxicated cowboys fired their guns into the air allegedly threatening to ‘paint the town red’ – with blood – if anyone tried to stop them.

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