Today, we all fall under the gaze of Frida Kahlo. Looking out from posters, prints, book covers, mugs, tea towels and T-shirts, her image is more familiar than it was during her short life. Sometimes she appears androgynous, sometimes feminine and delicate, but there’s always an underlying sense of someone who carefully curated her own public image. No wonder Kahlo fits so easily into the iconography of a 21st-century world that’s invented the idea of the influencer, personifying as this version of Kahlo does a giddy and contradictory mix of bohemianism, tragic heroine and living your own best life.

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